Does it bother you when you’re looking for a product to buy and you get routed through several web pages before you even see a picture of the product? Nobody else likes it either. If you want visitors to turn into customers, creating an eCommerce website development that is easy to navigate is of paramount importance.

Draw an analogy with the navigational system that you might find aboard an airplane. The system you will find there helps to tell you whether you are going in the right direction. It also signals you when you are off-course.

You can use site maps for navigating your website. A site map lists the breakdown of where you can find useful information on the site. It includes topic headings and links to those pages. When the customer goes to a site map, they have the option of going to a general location or to a specific point of interest.

With online business marketing, there is a rule that many of the “clued-in” website owners follow: Take fewer than three clicks to reach any destination. It is said that the customer who is made to work too much in this way, will quickly look for a site that is more user-friendly. Poorly navigated sites lose plenty of business before their product is even seen.

The distance between your homepage and the product location must be very short. Set up your site so that it has drop down menus, is easy to read, has well labelled buttons and other features that ensure that your site is truly user-friendly. When the cursor moves around the page and comes across a clickable link, it should change colour or turn into an icon of a hand. Always make sure that you test all your pages and links before you go live, to ensure that links are not broken.

When you advertise on other websites, you include links to your website. Well, if you are concerned about publicising your product, you will want to link to an appropriate landing page and not to the home. The landing page is used so that the potential client goes directly to where the product is. For a category of products, the landing page would take the customer to the location (aisle, if you will) in your virtual storefront where these products are viewed. This gives the customer the opportunity of clicking through to read more information, or simply going ahead and buying the product.

Your landing page can be an informational page. It can contain content that talks about that particular type of product, with a button at the bottom to click and view it in the virtual store. For eCommerce businesses that want to use customer interest to create email lists, the landing page can include a form for capturing that information before proceeding to the actual product.

Always keep in mind that products that are easy to find have a much better chance of generating sales. When you are creating your website, set up and design your pages with the goal of making it easier to link them all together, and don’t forget, that if you ever need any assistance with design or online business marketing strategies, a professional virtual assistant is just a quick Google search away!

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This entry was posted on Wednesday, June 23rd, 2010 at 7:24 pm and is filed under Web Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.