Every person has bought at least one product that didn’t do what the advertising said that it did. Some would say that’s to be expected with late-night infomercials, for example. Keep in mind that any online business consulting firm will tell you that if you want your online business venture to be around in three years, build real relationships through integrity.

Integrity

It’s a word that some online business owners know nothing about. They would promote any product or service to get a quick buck. On many occasions, the journey that the customer has to take after purchase is irrelevant to them. We have all seen those websites that are there one week and gone the next when things start to heat up, but then come back under another name in the future.

There could be a reason for that. They know exactly what people are looking for, but instead of trying to provide it, they exploit it for the money instead. We see this time and again when we come across those sites that sell the dream of making millions in a short space of time, online.

Integrity in business means keeping your promise. Believe it or not, readers really scrutinise businesses online. It could be because there is no physical body to put with the company that the eyes watch a little closer. The result is the same though: if you don’t come through you will lose readers and sales.

Readers are very concerned about the misuse of their personal information. If they opt-in for an email newsletter, don’t sell their names to mailing lists and by all means, don’t spam them. You won’t get what you want from these people by treating them this way.

Test, Test, Test

Are you selling products on your website? If you sell a physical product, you have a lot to take into account. Before you start, you should test the market to see if people actually want such a new product. No market means… no money. This is a crucial step which you should never overlook.

With digital products testing comes in the form of knowing that the advice inside will work for the person buying it. If you sell an eBook about how to set up your own affiliate program in one day (example only) then every customer should be able to duplicate your process.

Consider this also for affiliate marketing. Only upsell affiliate products or services that you know are legitimate and deliver what is promised. The money that you make will not help if your reputation is in tatters. If you’d like some help to get things moving fast, hire a virtual assistant now!

Truthful Content

Before readers become customers, they will visit your site over and over again. They are reading your content. Be sure that everything you write is truthful and unique. You certainly can’t build a relationship based on trust if you provide false information and there is enough rubbish floating around, as we know.

Don’t suggest anything that you cannot follow through on, but do make good on what you offer. This kind of trust takes time to build up, but the relationship will survive between you and your readers for many years.

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This entry was posted on Thursday, August 19th, 2010 at 11:42 pm and is filed under Web Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.