The difficult economy has prompted people to look even more keenly for companies that will give them a special deal. There are quite a few ways to give customers and potential customers a helping hand on your website, without putting yourself in the poor house by doing it. A particularly good way of doing this is to offer coupons to them.

Many of us are used to the concept of paying at the grocery store with coupons. Retail stores offer discount coupons to get you to come and at least look, and hopefully to shop too. Online stores are full of coupon codes that are helpful to significantly lower your total shopping bill.

Coupons allow you to promote your website development and make a difference to your conversion, as well. A discount coupon will get them in the door to check out your website and what you have to offer. When they are in, your prominent marketing skills and the very presence of your website should do the rest.

Go back and look at all those names on the mailing list that you worked so hard to compile. You can advertise your coupon offerings in your monthly newsletter when you send it to your email list of names. Set up a page or a section of your newsletter devoted entirely to highlighting these special discounts and coupons, or get a virtual assistant to take care of it for you if you’re too busy.

Within this page, create coupons with codes that represent entries in your shopping cart where customers will receive a discount. Encourage subscribers to cut out the coupon and pass it on to others who are interested. Now you have started a process of viral marketing. Make sure that your coupon has your website name listed on it as well as any terms and conditions of using the code.

These coupons can also be featured in an email marketing series. As an example, one of your list members could receive a valuable discounted coupon code if they download one of your reports or buy a particular e-book that you are featuring at that time.

When you do decide to participate in joint ventures, and we highly recommend that you do, offering special discount coupons specifically for your partner’s lists will encourage visits to your site.

How to Set Up Coupons and Discounts, Fast!

Most likely, depending on your shopping cart of course, you will find an area to set up coupon codes and discounts. Check for specific details within your cart and then plan out your strategy for creating different special offers. If you’d like advice or some expert guidance on shopping cart customisation, contact a professional virtual assistant today!

Coupons are great and can be used for such a variety of concepts, helping to build the traffic that you really want. Give away a free report or a free crafting kit (if that’s your niche) with every purchase. You could suggest 20 to 30% off an entire order at checkout or suggest a visit to your virtual store to receive an additional 10% off the sale of the day. This is really restricted only by your imagination, while you receive great website promotion at the same time.

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This entry was posted on Thursday, July 8th, 2010 at 12:11 am and is filed under Web Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.