Frequently, business proprieters get email spam from individuals claiming that they will increase their rankings in the earch engines. Some of the emails have the most ridiculous stuff in them. Impossible “assurances” of a top spot in the search engines, or massive traffic. Who are these people and can they promise what they claim?

The fact of the matter is, because website owners know that they need to rank well on the major search engines, businesses are popping up to try to take advantage of the unknowing. Some of these so called SEO companies start up with one business name, and then a few months later, after taking money from the unsuspecting, doing a poor job, shut down and then pop up later with a different business name.

Optimizing your website for search engines is an going process that requires constant monitoring and adjusting. There are a number of methods that will have your site ranked higher on Google and Bing but you can’t just depend on one way, alone. You risk an algorithm change and then your history.

Ian Scott, SEO expert recently wrote, “Most of these new SEO companies are absolute shams.”Ian has some expertise in the area of providing legitimate SEO services to clients throughout North America since 1997.

It is best to run from anyone that makes ridiculous claims about how fast you will rank #1 in the search engines. Anyone who makes you that kind of guarantee is just looking to take your money and run.

Some SEO companies will promise you page one Google rankings for the most obscure terms. You need to be critical of the promises made and think about how many people will actually search on the keyphrases they are suggesting to you. A fraudulent SEO expert once promised me number one rankings for a crazy keyword phrase about salt water fish in grand prairie.It was a promise in regard to a specialized fishing website. It’s not likely that many freshwater anglers would even have that phrase cross their minds. Because it is doubtful that there are any other websites that would even contain that term, it of course would not be difficult to get ranked for it. But what would that get me? For handing over my cash to get ranked on such a term, what would I get in return?

SEO often takes a bit of time to see results. It should be conducted in a holistic manner in which a variety of methods and tasks are done. If all you do is backlink one way, for example, if Google adjusts for that, your results are going to drastically change. In order to fully optimize a website and keep it that way, knowledge of a variety of techniques (and continued study) must be had and applied.

Learn more about Orangeville SEO here

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This entry was posted on Thursday, February 9th, 2012 at 11:27 pm and is filed under Web Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.