The Yellow Pages is ubiquitous, and is known in every home as a source of information since before we were born. Unfortunately, the Internet is rapidly taking over their niche. The Yellow Pages lets the people know that they are still as effective as ever, as opposed to their online counterparts, however, the Internet people says otherwise. In this war between Google vs Yellow Pages, which of them is in the right? Which is really better?

Melbourne SEO Services, in an effort to answer once and for all which is better, conducted a survey in the streets of Melbourne and asked them questions such as: “How do you search for products and services you need?,” “What search engine do you use most?” and “How often do you use Google?”

When the results were tallied, it was overwhelmingly one sided. 53.85% of the respondents said they haven’t used the Yellow Pages the last year, while 100% used Google every day. That’s a lopsided result for Google over the Yellow Pages! So what else do the Yellow Pages have in the Google vs Yellow Pages war? Virtually nothing. The survey is probably the best viral marketing video Melbourne SEO services has done, so be sure to check it out and vote for it to help spread the word.

Unfortunately for the Yellow Pages, this survey is but the tip of the iceberg. According to SuperMedia (the Yellow Pages of The United States), there has been a steep decline in profits for the year 2009. This trend will most likely continue for the following years to come as the Internet slowly takes hold of all information.

Based on the facts presented, it is obvious that in this Google vs Yellow Pages war, Google is winning. If you were to choose between searching for something using a fat yellow book while squinting your eyes or having to just type what you want then instantaneously getting the results you need, which would you prefer? The Yellow Pages still has some life to it though, as long as there are users willing to subscribe to it. But the number of readers are declining steadily, pointing to the eventual demise of the once venerable Yellow Pages.

People are not interested in the ins and outs of both, how they work, and other details. All they care about is getting what they need as easy and simple, and as fast as possible. With this, Google has the clear advantage. If you use a stopwatch to time how long it takes to look for an establishment using both methods, chances are Google will win every time. That is, of course, unless your Internet connection works at a snail’s pace and the establishment you are searching for is named “Aaron’s” then the Yellow Pages win there.

And so, it seems that Google has a firm hold over the Yellow Pages in the race for being the premier hub for information and resources. If you look at the way things are going, if book overall are threatened by the coming of the iPad and other technological wonders, what hope does the old Yellow Pages have?

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This entry was posted on Wednesday, July 28th, 2010 at 6:37 am and is filed under Online Business, Promotion and Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.