Using email as a marketing medium has turned out to be one of the most effective ways of reaching your existing customers and getting new ones. Pay per click, banner ads, and most other methods of marketing online can prove costly over time, and they do not provide a steady clientele. On other hand, email marketing gives you the ability to send messages to those who have subscribed to your mailing list. Marketing with emails is becoming a widely used method to get the word out about products, mainly because it’s cost effective with high response. As a marketer, if you discover how to get the full potential out of your email marketing campaign, you will be amazed at the results. The keys to a productive email campaign are a polished marketing plan and an execution strategy that targets potential customers who have a strong interest in your product. No matter what kind of business you have, email promotions can help your business reach the next level and will assist you in building a list of loyal, targeted prospects. This article will focus on what it takes to design and run a successful email marketing campaign. Learn about Saj P’s new course called Banner Ad Blueprint on our website.

The first and foremost thing is to make sure that the subject line you choose should be catchy and eye grabbing. First impressions are very important, since you have a relatively short amount of time to capture the attention of the reader. If it doesn’t catch their attention, it is either passed over or deleted. This is why your subject line needs to specify a particular benefit that entices the recipient and forces him/her to open your mail. For instance, a person may dismiss a message with a subject line reading “Weight Loss Tips”, but open one with the subject “10 Weight Loss Tips That Can Help Your Shed Your Pounds.” It’s important to immediately begin the email with some really interesting content. Why is this important? Because several popular email services, such as Microsoft Outlook, Yahoo! Mail, and others, use a “preview pane” where recipients can begin to view your email. If you don’t catch their attention with the beginning of the email, they are not likely to read it in entirety. In addition, you need your efforts to remain consistent throughout your email marketing campaigns. You have to ensure your email is sent regularly on the time specified to your subscribers. For instance, if you agree to send a newsletter on Wednesdays at 1 pm, do exactly that. Your subscribers will wait for your email to arrive on that exact time and you need to respect that. Doing so will show them that you are serious and will be more likely to open any promotional emails you send to them. Additionally, a consistent effort shows your customers that you are a professional that takes his work and his subscribers seriously. FInd out more about Saj’s new coaching program Banner Ad Blueprint now.

However, there is more to consistency than simply sending an email out at the same time every week. The look, feel, tone, style, and formatting of your emails should be consistent from email to email. Doing so will help you build your brand and the number of loyal subscribers. As a result, your sales are bound to increase significantly. Along with the consistency, you also have to focus on the right timing. The time at which you send your subscribers an email may dictate whether they read it or junk it. Some recent research has suggested that Tuesdays and Wednesdays are the days that people are most receptive to receiving emails. Mondays don’t do well, as people are just getting back into the swing of things after having the weekend off, and on Thursday and Friday, people are preparing for the weekend to come. It’s also important to remember to personalize your emails during your email marketing campaign. Personalizing your emails with your subscriber’s name can increase your click-through rates, plus increase your market share. Furthermore, it increases the personal relationship that your subscriber feels to you. If you use your email marketing campaign correctly and consistently, it will be a very effective marketing tool for your business. A properly formatted email marketing campaign will increase the stability of your business, and help to improve the returns on your investments.

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This entry was posted on Tuesday, March 9th, 2010 at 1:38 am and is filed under Online Business, Promotion and Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.