More and more advertisers are adopting video as broadband continues to rise and ad-serving technologies become more sophisticated. Online video advertising is really taking off and can potentially turn into automated traffic. Users’ attention can be captured and advertisements stand out from the crowd in an increasingly ad-cluttered online environment. It’s a fact that video formats cost five to 10 times more to serve than standard banners and they involve quite a bit more production and implementation work but they may well be worth all of that if they achieve great response rates.

Where to use online video if you desire to maximize its effect is what advertisers must scrupulously consider. Video to be used on the web should be information and communication focused while video to be used on television should be concentrated on entertainment.

Like anything, there are good techniques and bad methods to use video advertising. Right now mostmarketers are making use of their audio-visual content in existing embedded ad formats like banners or over-content formats like popovers. Though this may be able to reach a potentially big audience, viewers are probably going to be less charmed and more irritated by these disruptive and distracting placements.

Cached or streaming video on a specific destination site offers the best chance of fascinating shoppers in brand messages, but it isn’t certain to reach an enormous audience unless it generates a viral outcome.

Whatever you come up with, don’t forget to make it simple to open and distribute. File size is significant, as is the media format. If your viral video has been made for a specific kind of software that not very many people use, How will you get folks to spread it like wildfire?

Also, if you’ve made a video the impact will be better if you send the clip as an attachment instead of stream it. It’s less expensive and, if you are not hosting it, it’s more viral, too.

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This entry was posted on Wednesday, August 11th, 2010 at 9:46 am and is filed under Online Business, Promotion and Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.