Over the past 12 years, all manner of myths and misconceptions have appeared about how search engines function. Some come from back when search engines were reasonably new, when webmasters were needed to put forward information about their sites and pages, and a bot would just crawl through and index the information given to them. Such techniques were open to exploitation from dodgy developers looking to enhance traffic at any cost, and search engines became in-need of an overhaul. This article strives to shed a bit light on how search engines work these days, and how Online Marketing is affected by this.

If a SEO Company wants cash from you for search engine submission, then run a mile. Search engine submission is the oldest form of search engine ‘optimisation,’ and it’s also the most useless. Search engines have openly stated that they rarely use the URL submission listings anymore, regardless of the pages still being there. They say that the best practice is to obtain links from other sites. This process exposes the search engine to your content more naturally.

Meta tags – once deemed to be the most vital part of on-page optimisation. Now, it’s still important, but not quite somuch. Only the title tag and meta description tag are important. The use of the keywords meta tag by the engines is now debatable. The key search engines, including Yahoo, claim they use it only for content detection, and not for rankings, due to the amount of spam. Still, it’s propably worthwhile incorporating the meta tag, as it only takes a little effort to do so.

Some SEOs will have you think that keyword concentration on a page is used by search engine algorithms, and has to be a main focus of your Online Marketing plan. It has been established that this is not the case, and keyword spam is more likely to incur the wrath of the search engine, and end up with your website suffering. It’s much better to use your keywords intelligently, and keep your site readable to searchers.

Search engine spam – manipulating search engines to get a high Search Engine Placement is a prevalent activity on the web, and once upon a time it was an easy way to a short termreturn. Understandably, it’s becoming increasingly complicated, and for a number of reasons.

One reason being that search enginesrealise their users hate spam, and so greater spam control means happier searchers. Who will want to go back and use the service again and again. Many think that one of Googles paramount advantages over competitors has been their capacity to control and remove spam better than any of their main opponents. For this reason, anyone caught manipulating the system will face strict penalties, which can consist of having your website being completely removed from the search engines index. Of course, this means that, anyone who doesn’t know your site is there, will not be able to come across. The effects could be quite devastating. So it’s very much well worth sustaining ethical practises, and make sure any SEO Company that you do work with follow the correct procedures.

(No Ratings Yet)

 Loading ...

Share This  |  Email It  |  |  Subscribe to It!
This entry was posted on Friday, December 25th, 2009 at 10:23 pm and is filed under Online Business, Promotion and Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.