Marketing is a very important aspect of every business. In fact, no business will succeed if its marketing strategy is not properly defined and executed. But before we go on, let us first define marketing. A good definition is that marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. That is as clear as any definition can be and inherently already has some good marketing tips in it. We will focus more on the process of determining the interests of the consumer and more particularly, how you can find out what people are thinking with regards to your product or the industry you are in.

For a long time successful marketers, including Frank Kern, they have been advocating the importance of fully understanding your customers or if you still have to launch your product, your target buyers. Just think about the benefits that you can get if you could only find out what your customers are thinking. Do they think your product is any good and does it improve the lives of your customers? Do you think your company is perceived as a good company? These are just some of the interesting questions that you would definitely want to have some answers.

First of all one of the most effective and tried and tested approach is by using surveys. You do this by printing out some survey questions or setting up a website where the participants can just click or type their answers. However, unless the essay is essay type, your questions as well as the answers that you will be getting from it can be quite limited. And do not think about creating an all essay type of survey because people hate that kind of stuff. Make it easy for them to answer your questions and as quickly as possible. Nevertheless, a survey will give you a good hint as to what your product means to your consumers or at least to your target market and what areas you need to improve.

Another great free marketing tip is a focus group discussion. In the Frank Kern core influence cd it was discussed that in the decision making process as well as the actual act of buying, what the consumer values most is the experience that he goes through. Therefore it is more than just knowing if a consumer likes a product or not and on which price range does he thinks is fair that are important to discover. Since a focus group discussion is a face to face activity, you can intimately interview the participants and read the emotions that they share, not only verbally but also through their gestures and intonation.

Last but not the least, among the basic marketing tips that you can learn and should be practicing is to try and get into the shoes of your target customers. You must learn how to think, act, and feel as your customer would do himself. It is a good idea to create an avatar of that one perfect customer. Since it is an avatar or a representation of yourself, you must also give it certain qualities. Great qualities that will make it stand out among the rest. It should contribute to the positive perception about your product or service.

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This entry was posted on Friday, September 3rd, 2010 at 4:29 am and is filed under Online Business, Promotion and Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.