In the world of business, one of the more under appreciated, yet vitally important skills is copywriting. Enter John Carlton, master copywriter and marketing rebel.

Although John Carlton has been out of the limelight recently, he has been one the main proponents of some of the greatest marketing campaigns in advertising history. Why he did this is because he is not a man who is out for fame and glory, though that is what he is enjoying now, but because he is a man full of humility.

Earning his great reputation after 20 years in marketing, creating fortunes for other major corporations, what no one can dispute is that John Carlton is one of the world’s highest-paid freelance copywriters.

It has been said that copywriting is the cornerstone of any business. How is this so? Simply put, without the proper copy, a business might fail due to lack of interest.

Putting out good copy attracts customers because they become interested. And we all know that for a business to succeed, it needs customers. Without customers, there is no business. Remember, the root of all profit in business is how much people are there buying your product. If your product is not in the consciousness of people, then how can you sell?

Advertising can be argued as one of the main attractors of customers. This can be done by spending huge amount for ad campaigns or the cheaper, yet effective phenomena called viral marketing.

But then, what makes advertising work so well? What makes viral marketing so effective? Great copywriters.Though it may not be obvious at first, since copywriters are often relegated to the backstage, it’s true that they play a most important role in ad campaigns.

John Carlton’s copywriting skills are incomparable. And what makes him an even more cool cat, is that he often gives advice and lessons for way less than what he deserves. Sometimes, even for free.

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This entry was posted on Friday, December 25th, 2009 at 1:50 pm and is filed under Online Business, Promotion and Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.