Marketing is as much about tracking and recording results as it is about creativity and flair, knowing what marketing brings in the best return on your investment is key to the success of your project, using 0845 numbers can help with this process.

The places you can use for marketing are as numerous as places you are willing to spend money at, so how do you make the most of your marketing budget to ensure you are not spending too much money with out getting the results you need. This is the core question advertising experts and marketing gurus get asked day in and day out. There are some tips the experts use and I am sharing them with you now.

‘AIDA’ - Attention Interest Desire Action, is the acronym we use to remember how we speak to an audience, it is not spcific or restricted to any one group or section of the community it works every time.

The first part is attention, it is all about getting and keeping the attention of your audience and if this means using a well known face or a celebrity in your marketing then go down that route, if it means using humor or shocking the audience these are also OK if that is what the audience is ready to engage with.

You know your audience and so you should know their desires, fears and hopes this allows you to keep their interest, as you will have your own marketing style the way you decide to do this is up to you, but keep in mind that you need to keep and increase interest in your message.

One of the best ways of creating desire is social proof, the guy who looks like you, but not quite as good, gets the girl after using this deodorant, in your mind you too could get the girl if you used that deodorant, that is social proof, someone who you identify with has got results using this product or service therefor you can too, it is all about building desire.

The final part of ‘AIDA’ is Action, get the audience to do something, call the 0845 number, fill in the form, buy this product from this store. the action needs to be spelled out, do not depend on your audience to know what to do next, if you want your market to pick up the phone tell them too and give them the number.

To increase your chances of getting the conversions you need from your website you must have a call to action that is clear and compelling, the effect these can have on your conversion rates is amazing I have experienced conversions up by over 60% overnight, and others have reported even larger increases. This is a bit of an art in itself and you can spend a long time learning to be an expert in calls to action and some people make a very good living by doing just this one thing for people, so I hope you will understand why I say it is an important part of the process.

Now this is all great and if you follow these tips you will be so far ahead of your competition it will be worth doing just this, however the real killer tip is to track where your enquirers are coming from, anyone who has done any on-line marketing know this, but if you use a 0845 or 0800 telephone number in your advertising you can track what ads are generating the most business, and then you can concentrate your marketing on the activities that make you the best return on investment, this is the one tip that will leave your competitors standing.

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This entry was posted on Thursday, September 9th, 2010 at 5:54 am and is filed under Online Business, Promotion and Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.