In the beginning, many new businesses will focus their efforts on providing a stellar product with superb customer service. These companies strive for success by taking care of the customers they already have and encouraging growth by referral. Finding new customers is essential to survive and stay in business. Finding new customers at a reasonable cost is an ongoing challenge. Advertising is expensive and some businesses will naively assume that if they continue providing superlative products or services people will come, that referrals are enough. Years ago, in a small town, this might have been true for the new “Mom and Pop Store”. Unfortunately, or fortunately, depending on your perspective, times have changed businesses have grown, and ideas have multiplied. There are no towns small enough that word of mouth negates the need to advertise. Tell your town what you have to offer, why yours is unique, why yours is better. Stand out.

As businesses invest in advertising, sales may or may not immediately go up. Changes in the creative elements, user interface or implementing new methods for service may contribute to an increase in sales. Do you know if you’re advertising investment paying off and driving your sales? Are your ad venues and placement effective? On average, half of all ongoing ad campaigns are not. These ineffective campaigns are a liability to your company and will impede its growth and profitability if those funds are not reallocated and used in a more productive and effective manner. If only there was a way to assess and analyze marketing venue and ad placement, outside of tedious, inaccurate surveys.

ACI Call Tracking is an innovative system that allows any company to accurately discern which ads your customers are calling from. You can keep track of which advertisements are working. This system works by allocating a unique number to each ad that forwards to your business phone. The Call Tracking system allows you to see up-to-date dynamic reports of the traffic each ad is generating. The inbound and outbound calls are digitally recorded and stored online allowing you to increase accountability among those who are handling the calls, provide a beneficial training tool for employees and shows you peak time for calls letting you adjust your staff accordingly. An ACI Call Tracking account can show you the geographical distribution of your callers, when calls are coming in and differentiates ads to show you which campaigns are performing the best.

As a business, you need to know which advertisements are actually bringing in the customers and which ones are just draining your bank account. With today’s rigorous competition to win customers, businesses can’t afford to pay for advertising that is not producing enough to give a positive return. You can successfully measure the effectiveness of your marketing campaigns by tracking the responses to your ads. With ACI Call Tracking you can measure your calls and responses, ridding you of the guesstimates and hunches sometimes associated with advertising budgets. Take control today and let call tracking work to build your company.

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This entry was posted on Wednesday, July 7th, 2010 at 1:05 pm and is filed under Marketing and Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.