Twitter marketing to promote your online business only makes sense, the way this social network has been growing. In this article, we’ll be looking at several mistakes that you have to be careful to avoid when marketing on Twitter.

One common mistake that many Twitter marketers make when they’re first starting is they get too personal with their contacts. While you’re sending random tweets in the hopes that you’ll get trusting followers, you can’t get too personal with them or else they won’t respect you. You will always get better results if you keep your tweets on your subject matter instead of telling everyone your personal business. The people on your follow list aren’t going to want to read tweets from you that describe drunken nights and you getting into trouble. They will be interested in a product that helps them with a problem they’re having. You can be laid back and laugh, just make sure you stay on subject. Going back to our SEO example, let’s say you find a funny video that talks about the search engines; you should go ahead and share it with your followers. While you’re not solving any of their problems, per se, you are giving them something fun which will give you a reputation for someone who’s fun and interesting. So you’re not even moving away from your main topic here and at the same time you’re offering them something fun without getting personal. If you want to let others know about your personal life and what movies you like, etc., you can always create your own Twitter account as long as you separate the two.

Another simple mistake that Twitter marketers make is they get scared that their followers may quit them if they aren’t polite enough. Don’t worry, it strikes every Twitter marketer when they first start out, it’s very common. This is where you think that sending out too many Tweets is distracting or that your followers will become annoyed with you. But it has to be the other way round. If you only put out a tweet now and again, it’ll quickly get buried under all the other tweets. That’s how it works. The people following you aren’t just your followers, but they have a following as well. If you send out a single tweet a day, you will see your tweet instantly disappear in the sea of tweets it has to compete with. So use your common sense here and try to tweet them often, if not every 5 minutes.

New Twitter marketers sometimes make the mistake of neglecting to post any content to their Twitter account before accumulating many followers. Your goal is to build your reputation in your niche, and to do this you have to post some tweets before you start looking for followers. When your potential followers click on your Twitter page, you want them to see some relevant content there. It’s a good idea to make sure you have already posted some helpful information in your targeted niche before you start seeking followers.

With Twitter growing by the day, it is a great opportunity for anyone marketing their products online. Twitter is a unique online platform, and if you want it to work for you, make sure you aren’t making the kind of mistakes we’ve been pointing out.

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This entry was posted on Friday, September 10th, 2010 at 1:22 am and is filed under Internet. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.