You’ve heard about long-tail keyword phrases, but you may not understand what they are and why you should care. A long-tail keyword phrase is, as you might assume, longer than your typical keyword phrase—usually three to five words. And you should care since they can support you in claiming a top spot on Google.

The Search Engine Optimization Magic of Long-Tail Keywords

You Fight a Battle You Can Win

If your website appears in one of the leading 3 positions on Google, it will obtain a leading share of the search engine traffic and, all the credibility that goes along with that top spot. Because firms have worked hard to optimize their websites and claim these highly visible positions, most keyword phrases are now so competitive that small and medium-sized firms don’t have a high probability of clambering up to the top.

And why get into a competition you can’t win?

For example, I’m a copywriter. I can envision the oodles of website visitors I would attract in the first place on Google for copywriting. In fact, my research shows I could bring in almost 2 million dollars a year just by achieving that position. But I’ve never tried to claim it. Why? Well, my research shows more than twenty million pages on Google that use this keyword. And they’re not weaklings. No, these websites have thousands of pages. They’re also touted by thousands of backlinks pointing to them, essentially saying – “This page is excellent. Look at it!”

So, since I’m probably not going to win if I compete head on with the heavyweights for ‘copywriting’, I researched to discover a long-tail keyword phrase where the competition’s a bit friendlier. I came up with ‘copywriting for SEO’. Yes, there are still 71 million competitors but they are not intent on battling for first position for this phrase, so they haven’t optimized their websites for it. Bottom line: it is a battle of lighter-weight competitors where my website may be able to to rise to one of the top positions on Google.

You Appeal to Targeted Targeted traffic

If a visitor reaches my internet site because they typed ‘copywriting for SEO’ into Google, they obviously are not only interested in persuasive, engaging copywriting that can covert visitors into clients, but also want to optimize their website for search engines. And since I can compose content to engage people and attract search engines, those visitors are a lot more likely to become clients than people who just searched on ‘copywriting.’

The Downside of Long Tail Search phrases

There is, of course, a downside to long-tail keyword phrases. You’re not going to attract droves of website traffic the way you could if you could climb to the top of the search engines with a regular keyword. So you need to counter this by using several long-tail keyword phrases. So I could add another phrase such as ‘copywriting a website.’

A Strategy for the Long-Term

When I start to create web pages that incorporate ‘copywriting for SEO’, ‘copywriting a website’ and more similar keyword phrases, I am also pushing my website up little by little for the keyword ‘copywriting’. So I haven’t totally deserted it—I just don’t count on it to pay off in the short term.

You can use these suggestions to move forward with your search engine optimization copywriting, or you can hire a search engine optimization copywriter copywriter to aid you out with search engine optimization.

For more information on SEO copywriting, view the video below.

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