The revenue produced from online advertising is set to eclipse its TV cousin. The current findings that online marketing has outstripped that of normal methods including the TV gives a free advert for Search Engine Optimisation Company. The figures show a growing trend toward online advertising with ?1.752 billion spent online compared to only ?1.639 billion on TV. One reason for this could be the broad range of mediums included in the online statistics, these were made up of email campaigns, classified adverts, online ads and search marketing methods. These figures come as a shock to traditional media such as newspapers, radio and television, who have been frought from poor profits and dropping audiences ever since the onset of the digital revolution and more recently, the financial downturn.

Of course the largest spenders on online ads were the technology businesses who rule the online world with a 19% market share, making certain that they achieve the best Search Engine Placement positioning. These were followed by the telecom, finance, and entertainment industries. Crucial to success were the ever present banner ads which were touted as meeting and even exceeding analogous advertising campaigns on the TV.

Advertisers are in particular keen to commend the benefits of Online Marketing mainly due to the various stats which can be recorded and analysed as part of the campaign. These extensive studies can embrace vast panoply of custom metrics some of which can be used to guage the degree of impact an ad has on its intended audience directly. This is in bold contrast to other forms of old fashioned advertising where the ads impact must be judged quite subjectively.

Another cause for the phenomenal success of online advertising is the absolute scope for interactivity and fun. Games and entertainment can be effortlessly meshed with carefully crafted marketing campaigns. Especially good ones can become fully fledge cultural memes, reaching out to millions as people use email and social networking sites to spread the word. Furthermore the competitive online market place can draw a higher number of people during times of economic hardship as people flock online to search out bargains. All of these explanations, sited above, have been due in a large part to the abundance of cheap and affordable broadband packages which have begun to inundate the market. These provide the necessary speed and bandwidth to watch videos in real time and persuade people to spend more time online.

However a note of caution has been sounded by dissenting voices in traditional TV and print media stating the study is unsound principally due to unfair comparisons. As discussed previously the online boom embraces a whole array of different mechanisms to market to the public whereas TV, radio and print are fixed to a single outlet. Further more the study neglected to explore the synergistic and symbiotic implications of combining ads across a combination of these platforms.

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This entry was posted on Wednesday, October 28th, 2009 at 4:51 am and is filed under Blogs, RSS and Podcasting. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.